Accessibility marketing. Basic principles

Disregard for accessibility principles may have enormous negative economic impact. We mean unreadable fine print in product labelling, complex wording of promo materials, absence of audiodescriptions in banks etc. Large sectors of consumers - and loyal ones - remain outside the marketing efforts of companies. So accessibility marketing and its principles are a real challenge for AVT practitioners. The RuFilms School of AVT and the Faculty of Marketing and Business Development of the Higher School of Economics developed a course in Accessibility Marketing. The presentation deals with its principles and impact.