Enhancing audio description. A value added approach

Audio Description makes films, shows and TV programs accessible to visually impaired audience. It is expensive so wide adoption of this technology is not practical. Canadian Radio-television and Telecommunications Commission requires that broadcaster describes a minimum of four hours of primetime programming a week. Production companies do not see any incentives to move beyond the required minimum. This paper investigates the possibility of making AD profitable by making a described movie, show or program attractive to all kind of audiences including visually impaired. We argue that AD can become a revenue generation product widely adopted by production companies.