Publication Title
Fansubbing in China. Technology-facilitated activism in translation
Publication Type
Journal article
Journal
Target. International Journal of Translation Studies
Year of publication
2017
Volume
29
Issue
2
Pages
301-318
Language(s)
English
Modalities
Abstract
This paper seeks to explore the socio-political tensions between freedom and constraints in the Chinese fansubbing networks. It approaches the development of fansubbing in China as a process of technology democratisation with the potential to liberate ordinary citizens from authoritarian and commercial imperatives, enabling them to contest official state domination. The paper draws on the strategies adopted by fansubbing groups to organise their working practices and interactive social activities with a view to engaging target audiences. Both facets complement each other and bring to the fore the "gamified" system of fansubbing networks. Gamification enables ordinary citizens to translate, distribute and consume foreign audiovisual products in a strategic move that pits collective activism against government dominance.