The development of eye tracking in empirical research on subtitling and captioning

This chapter charts the development of eye tracking in the context of empirical research on subtitling and captioning, including foreign and same-language variants. It forms a critique of the eye tracking measures and methodologies in this field of research. In doing so, we provide a contemporary and accessible critical overview of how individual eye tracking measures are employed in investigating how subtitles and subtitled products are received and processed, and how these measures are used to refine constructs of visual attention, cognitive load, and psychological immersion in the context of subtitle and caption processing. We bring together a comprehensive collection of empirical eye tracking studies spanning three decades in order to consolidate what we have learned, what we need to improve upon, and where we can go from here to understand more about eye tracking the moving image.