Bollywood for all. The demand for audio described Bollywood films

This study seeks to expand the horizons of RNIB's initiative, and take it to new shores. A logical extension of this initiative would be to involve Bollywood, the world's most prolific film industry producing around 700 films every year, in this venture. The study explores whether a potential demand for audio described Bollywood films exists in the UK and India. Apart from establishing the demand, it seeks to understand the best medium (TV/DVD/Cinema) to introduce the availability of audio described Bollywood films and language preferences of the target audience for audio described Bollywood films. It also aims to understand the best ways of reaching out to this audience to create awareness about the availability of this service.