In search of SDH parameters for Brazilian party political broadcasts
The Sign Language Translator & Interpreter
Year of publication
Brazilian political parties are allowed to campaign on TV for about two months before election day. In 2006, the President of the Supreme Court for Elections mandated that parties must provide subtitling for deaf and the hard-of-hearing people (SDH), or a sign language window, to promote audiovisual accessibility. This decision was based on Bill 310 (Radio and TV broadcasting for the deaf and hard-of-hearing and the blind and the visually impaired), which determines that by the year 2018, every open TV programme should be accessible. This article analyses the subtitles exhibited so far (in 2006 and in 2008), and takes some audiovisual translation (AVT) studies and research on the topic carried out at the State University of Ceará as theoretical background. The data suggest that SDH should be improved in order to meet the needs of the country's Deaf community, and a model protocol for SDH in Brazil is thus under investigation. The proposed protocol, to be tested in Brazil's five regions, was formulated with the help of 12 Deaf viewers from the city of Fortaleza.