Teaching advertising translation. A didactic proposal

The aim of this contribution is to propose the foundations for teaching advertising translation in higher education. The paper depicts an innovative proposal to teach advertising translation in the university environment. The materials used, and especially, the sequencing of the proposed audiovisual materials to be translated add value to the fi eld, since these topics have not been covered so far for this specific audiovisual translation mode. This article also includes some conclusions explaining the relevance of the contribution and which are the theoretical implications of the work for future research. It must also be pointed out that the contents of this article have been compiled following several years of teaching in the field of advertising translation in undergraduate and postgraduate courses.